Strategic Positioning

positioning to grow in any market environment

Positioning to add value in future markets is key to growth. We are experienced at positioning and/or repositioning organizations to optimize market position, and bring deep understanding of your competition, your markets, and the changing environment. Drawing from across The Goyak Group, we help guide strategy development, focus you to capture business, and ensure you are positioned to execute and perform.

Corporate/Line of Business Strategy and Planning – Where are you today, and where do you need to be for the future? Our innovative thinking and direct, hands-on interaction with your team help drive your organization to game-changing moves that change growth trajectories.

  • Strategic plan review, assessment and evaluation: Ensuring your path accomplishes your objectives
  • Market surveys and competitive analysis: Deciphering market trends and competitor moves
  • Capabilities review and gap analysis: Learning what you need to compete in your arena
  • Investment alignment: Balancing resources for near and long term goals
  • Focused, measurable action plans: Executing cogent, concise steps to ensure success
  • Market penetration strategies: Game-changing campaigns to take on specific new markets
  • Trusted Senior Advisory Boards: Candid guidance from Government and Industry Icons

Mergers and Acquisition Support – Portfolio shaping is a key repositioning lever. We bring buy- and sell-side experience to help create your new future.

  • Life Cycle M&A™: We support your M&A activities from Candidate Identification, to Business Case Development, to Due Diligence, and (most importantly) through integration both before and after the close.

Taking market share does not happen by chance; market penetration is a result of actionable planning, focused investment and portfolio changes to secure the market position you seek. We partner with you to support aggressive moves from the “As is” to the “To be”.